Everything we build is for the moment a customer searches and finds you.
Founder & CEO, Tiso Digital
Founder of Tiso Digital. Ten years of building websites and search strategies that make UK businesses easier to find and easier to choose.
Eric Lee founded Tiso Digital to give small and medium-sized businesses the kind of senior digital strategy usually reserved for large brands. He has spent more than a decade designing websites, leading SEO programmes and, more recently, helping businesses appear in AI-generated answers.
He sets the strategy for every client engagement and leads a team of designers, developers, SEO and content specialists who deliver the work, from the first audit to the monthly report. The team’s work spans property management, healthcare, hospitality, education and community organisations, and Eric is known for clear, honest advice in plain language.
Eric works in English and Cantonese. That bilingual perspective shapes Tiso’s specialism: helping businesses reach both mainstream UK customers and the Hong Kong and Chinese-speaking community in the UK.
Under his leadership Tiso Digital was named Best Local SEO & AI Search Optimisation Agency 2026 at the Greater London Enterprise Awards.
A website should be found, trusted and chosen. If it does not do all three, it is not finished.— Eric Lee
Google ranks local businesses on relevance, distance and prominence. You cannot change distance, so the work belongs in your Google Business Profile, your website and your reviews.
The right UK SEO company can explain exactly what it will do in the first three months, reports on enquiries rather than rankings alone, lets you own every account, and can show results for similar businesses. If your customers include Chinese speakers, check it can write natural Traditional Chinese too.
GEO (generative engine optimisation) is the work of getting your business named and cited in AI answers from Google AI Mode, AI Overviews and ChatGPT. It builds on SEO rather than replacing it. Here is what it involves, why most small businesses are missing out, and how to find out what AI says about you.
Named Best Local SEO & AI Search Optimisation Agency 2026 at the 9th Greater London Enterprise Awards, and Best SEO & Digital Marketing Services Provider 2026 – UK by Acquisition International.
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