LINKUHK在英港人一站式平台

Build the go-to directory for Hong Kongers in the UK — and turn it into an owned media channel.

Client
LINKUHK
Location
UK-wide
Services
Strategy & brand, SEO, Content clusters, Platform security
www.linkuhk.com
LINKUHK
Result

Turning a community directory into a search-led media asset.

Result 01
+349%Google impressions, last 12 months vs. the previous 12 (103k → 462k)
Also 02
15.4kclicks from Google in 12 months, up 270%
Also 03
11.6 → 8.2average Google position across all searches

The goal &
the challenge

LINKUHK lists restaurants, businesses, jobs, events and property for Hong Kongers across the UK. Pages were being seen in search but not clicked, and waves of bot sign-ups were diluting a real community.

What we did

  1. Click-through first

    Rewrote titles and descriptions for high-impression, low-CTR pages — the fastest win in SEO.

  2. Topic clusters

    Grouped content into clusters around car buying and settling in the UK, so the site earns authority on the questions Hong Kongers ask most.

  3. Clean, trustworthy community

    Audited 2,451 accounts, removed confirmed bots and added Cloudflare Turnstile to stop new spam.

  4. Strategy & brand direction

    Positioning, partnerships and a WhatsApp community that turn readers into regulars.

“They guided our strategy and brand direction, not just delivered the work — we trust them as a real partner, not a vendor.”
JohnnyCo-Founder, LinkUHK
Free consultation

Want results
like these?

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Eric Lee
Eric LeeFounder & CEO, Tiso Digital
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