GradeHarbour學航 · 英國升學導師配對
Launch a bilingual UK tutor-matching platform that parents trust — and that AI search recommends from day one.
A bilingual education platform built to be recommended by AI.
The goal &
the challenge
Parents from Hong Kong arriving in the UK face an unfamiliar system: 11+, GCSE exam boards, and tutors they cannot easily vet. GradeHarbour needed to feel safe, clear and human — in both languages — from its first day live.
What we did
- A product, not a brochure
Subject and location search, a transparent four-step vetting process, and parent and tutor portals designed around how families actually choose a tutor.
- Chinese-first, bilingual by design
Traditional Chinese as the primary entry with a full English version, so every page serves both parents and tutors.
- GEO-first architecture
Subject, exam-board and GCSE Chinese pages with question-led copy, FAQs and schema — written to be cited when parents ask AI for a tutor.
- A brand with a face
A friendly identity and mascot, 航仔, that makes a serious decision feel approachable on social.
Want results
like these?
Tell us a little about your business. We reply within one working day with a time that suits you.
